Basically, if you have seen "Top 5 Quake/Dota/LoL/etc plays", you get the general idea.
These videos will be showcasing the beauty and tactical possibilities of the game.
For that sort of a video, we need somebody who receives the videos of good plays and does a short commentary on them.
OBS is a good free program for recording stuff. The only drawback is the difference of recording resolution of the players.
The idea is good but I think the lack of people who record makes this hard to accomplish. And if we were to make something like this it won't be as good as in say LoL DOTA, since there isn't really a way of outplaying someone in cultris its just being better while in many other games u can dodge other players actions and litteraly out play them. All you can do in cultris is either do some very cool spins or downstack a full field of garbage in seconds.
What about challenges?